Blockchain Bootcamp for Advertising

An Introduction to Blockchain in Digital Advertising for Advertisers and Publishers

Microsoft Technology Center

11 Times Square, 5th Floor
New York, NY, 10036

September 27th, 2017

Agenda: 1pm–5pm EDT

Blockchain is here. Are you? This invitation-only* event is for senior digital advertising executives who know it’s time to learn about blockchain technology and how to implement blockchain-based initiatives within their organization.

The day will feature a range of industry professionals at the forefront of exploring and utilizing blockchain-based technologies.

The potential is endless. Join us to find out why.

Please request invite below as seating is limited.

REQUEST AN INVITE
*Limited seating available - first come first serve day of event.

Agenda

1:00pm - 1:50pm // Welcome & Beginners Guide to Blockchain - and Why Should Advertising Care?

Been hearing about blockchain lately? Get used to it because blockchain-based technology is here to stay. This presentation will go through the basics of blockchain - what it is, how it works - and examples of how blockchain-based protocols and applications can be applied to problems specific to digital advertising.

  • Ken Brook
    Founder/CEO
    MetaX
  • Praneet Sharma
    CTO
    Method Media Intelligence
2:15pm - 2:30pm // Microsoft & Blockchain: A Conversation with Yorke Rhodes

Microsoft is betting big on blockchain and is involved with a range of innovative solutions. In this fireside chat, we’ll hear first hand from Yorke Rhodes, Global Business Strategist of Microsoft, in a conversation led by Dan Bisgeier, Chief Investment Officer, of MediaMath about Microsoft's exciting, new blockchain venture.

  • Dan Bisgeier
    Chief Investment Officer
    MediaMath
  • Yorke Rhodes
    Global Blockchain Business Strategist
    Microsoft
2:30pm - 3:30pm // Blockchain & Publishers – It's Time

Publishers have their own set of challenges, which means they need their own set of solutions. How can blockchain help publishers make more money? Run sales departments? Create stronger relationships with their advertisers? Improve reader experience? This session brings a group of forward-thinking industry experts to hash out how and where publishers can utilize blockchain technology.

  • Rob Beeler
    Chairman
    AdMonsters
    Moderator
  • Ken Brook
    Founder/CEO
    MetaX
  • Richard Bush
    Chief Product & Tech Officer
    NYIAX
  • Elisabeth Murray
    SVP, Digital Ad Operations
    TEN: The Enthusiast Network
  • Derek Nicol
    VP of Advertising Technology
    CBS Interactive
  • 3:45pm - 4:45pm // Blockchain & Advertisers

    Advertisers are sick and tired of the murky world of programmatic advertising and are desperate for transparency into what they are paying for. Ad fraud estimates range from $18-35 billion dollars and these estimates are growing each year. An all-star cast of advertising professionals will discuss the potential of blockchain-based solutions for these issues as well as exciting new opportunities blockchain technology can unlock.

  • Will Rand
    Co-Founder
    Programmatic Intelligence
    Moderator
  • Chris Cable
    Director of Data, Analytics and Strategic Planning
    Diageo
  • Scott McDonald
    President and CEO
    Advertising Research Foundation
  • Anthony Racine
    Lead Client Data Analyst
    IMM
  • Justin Scarborough
    VP of Client Results
    Accordant Media
  • Speakers

    • Rob Beeler
      Chairman
      AdMonsters
    • Dan Bisgeier
      Chief Investment Officer
      MediaMath
    • Ken Brook
      Founder/CEO
      MetaX
    • Richard Bush
      Chief Product & Tech Officer
      NYIAX
    • Chris Cable
      Director of Data, Analytics and Strategic Planning
      Diageo
    • Scott McDonald
      President and CEO
      Advertising Research Foundation
    • Elisabeth Murray
      SVP, Digital Ad Operations
      TEN: The Enthusiast Network
    • Derek Nicol
      VP of Advertising Technology
      CBS Interactive
    • Anthony Racine
      Lead Client Data Analyst
      IMM
    • Will Rand
      Co-Founder
      Programmatic Intelligence
    • Yorke Rhodes
      Global Blockchain Business Strategist
      Microsoft
    • Justin Scarborough
      VP of Client Results
      Accordant Media
    • Praneet Sharma
      CTO
      Method Media Intelligence

    Venue

    Microsoft Technology Center – New York
    11 Times Square, 5th Floor (Between 41st & 42nd Streets on 8th Ave.) New York, NY, 10036

    Please request below as space is limited

    REQUEST AN INVITE

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