September 27th, 2017
Agenda: 1pm–5pm EDT
Blockchain is here. Are you? This invitation-only* event is for senior digital advertising executives who know it’s time to learn about blockchain technology and how to implement blockchain-based initiatives within their organization.
The day will feature a range of industry professionals at the forefront of exploring and utilizing blockchain-based technologies.
The potential is endless. Join us to find out why.
Please request invite below as seating is limited.
Been hearing about blockchain lately? Get used to it because blockchain-based technology is here to stay. This presentation will go through the basics of blockchain - what it is, how it works - and examples of how blockchain-based protocols and applications can be applied to problems specific to digital advertising.
Microsoft is betting big on blockchain and is involved with a range of innovative solutions. In this fireside chat, we’ll hear first hand from Yorke Rhodes, Global Business Strategist of Microsoft, in a conversation led by Dan Bisgeier, Chief Investment Officer, of MediaMath about Microsoft's exciting, new blockchain venture.
Publishers have their own set of challenges, which means they need their own set of solutions. How can blockchain help publishers make more money? Run sales departments? Create stronger relationships with their advertisers? Improve reader experience? This session brings a group of forward-thinking industry experts to hash out how and where publishers can utilize blockchain technology.
Advertisers are sick and tired of the murky world of programmatic advertising and are desperate for transparency into what they are paying for. Ad fraud estimates range from $18-35 billion dollars and these estimates are growing each year. An all-star cast of advertising professionals will discuss the potential of blockchain-based solutions for these issues as well as exciting new opportunities blockchain technology can unlock.
Please request below as space is limitedREQUEST AN INVITE
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